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Amazon Playing For Keeps in Jewelry Retail Space? The ...

    https://www.thediamondloupe.com/retail-and-consumer-confidence/2018-09-26/amazon-playing-keeps-jewelry-retail
    Sep 26, 2018 · Amazon's filing for a trademark, "For Keeps by Amazon", makes it appear likely that the e-tail giant might be on the verge of launching a new jewelry brand. According to a filing with the US Patent and Trademark Office on September 19, the patent is for “online retail sales of jewelry, namely precious metals and their alloys and goods in precious metals or coated therewith."

Amazon Applies for Trademark 'For Keeps by Amazon' for Jewelry

    https://www.insider.com/amazon-patents-for-keeps-by-amazon-for-jewelry-2018-9
    Gold jewelry in a window case. Amazon has filed a trademark for a "For Keeps by Amazon" brand, according to a filing with the US patent office. The filing notes that it …Estimated Reading Time: 3 mins

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