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Jul 26, 2021 · About Bhima Jewellers. Bhima’s journey began in 1925, and has an outstanding heritage of precious metal expertise. Our experience along with creativity is converted into innovation— secret behind the Bhima jewellery charm. With unique designs and awe-inspiring craftsmanship, it is our passion to amaze you each time you visit our store.
https://www.thenewsminute.com/article/bhima-ad-featuring-trans-woman-goes-viral-meaningful-dialogue-or-smart-branding-147378
Apr 18, 2021 · Bhima, a 96-year-old jewellery brand, says it wanted to break all stereotypes of a typical jewellery ad campaign with this ad. Navya Suhas, Online Operations Head of BHIMA Jewellers …
https://www.ritzmagazine.in/the-all-new-bhima-jewellery-ad-is-winning-hearts/
Apr 20, 2021 · But now, changing with the times, Bhima has come out with an all new ad that changes its tag line to ‘Pure as Love’. It features a trans woman’s journey, more importantly her family’s acceptance of her choices. The ad definitely breaks all stereotypes and is winning hearts across the internet.
https://www.womensweb.in/2021/06/trans-woman-actor-model-meera-singhania-rehani-june21wk3sr/
Jun 18, 2021 · Meera Singhania Rehani, who acted as the trans woman model in the now famous Bhima Jewellery ad speaks about her journey to transitioning, and how her privilege helped her. Hi. My name is Meera Singhania Rehani as you know. My journey as a trans woman started when I was 18 years old. I’m from Calcutta, living in a joint family from childhood ...
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