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https://www.msn.com/en-in/news/other/a-bhima-jewellery-ad-is-the-social-messaging-we-need-in-all-advertisements-ever/ar-BB1fFBw8
Apr 15, 2021 · Love means a lot of different things to different people. Indian advertisements have used the concept of ‘love’ for a very long time. This new jewellery advertisement by Bhima Jewellery is pure and...Author: Prerna Prakash
https://www.timesnownews.com/the-buzz/article/pure-as-love-kerala-jewellery-brand-s-ad-featuring-journey-of-a-transwoman-goes-viral-watch/745929
Apr 16, 2021 · An advertisement released by a jewellery brand based in Kerala has garnered the attention of social media for its heartwarming conceptualisation of the journey of a transperson. Bhima Jewellers, based in Kochi, published their new advert on YouTube for the campaign 'Pure as love'. The commercial features transperson and activist Meera Singhania.
https://www.ritzmagazine.in/the-all-new-bhima-jewellery-ad-is-winning-hearts/
Apr 20, 2021 · “Pennaayal Ponnu Venam” meaning ‘if you are a girl, you must wear gold’ has been Bhima’s tagline for the longest time. But now, changing with the times, Bhima has come out with an all new ad that changes its tag line to ‘Pure as Love’. It features a trans woman’s journey, more importantly her family’s acceptance of her choices.
Jul 26, 2021 · About Bhima Jewellers. Bhima’s journey began in 1925, and has an outstanding heritage of precious metal expertise. Our experience along with creativity is converted into innovation— secret behind the Bhima jewellery charm. With unique designs and awe-inspiring craftsmanship, it is our passion to amaze you each time you visit our store.
https://www.livemint.com/companies/news/bhima-jewellery-advertisement-on-transwoman-s-journey-wins-netizens-hearts-11618562263757.html
Apr 16, 2021 · The transformation of the person is brought alive in the Bhima Jewellers advertisement through her relationship with jewellery—From a pair of anklets that her father gifts right at …
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