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https://www.msn.com/en-in/news/other/a-bhima-jewellery-ad-is-the-social-messaging-we-need-in-all-advertisements-ever/ar-BB1fFBw8
Apr 15, 2021 · Bhima Jewellery’s ad is gorgeous and needs to be seen by everyone. It showcases a great example of love and acceptance, and this ad paves a path for other companies to also take a step in the...Author: Prerna Prakash
https://www.youtube.com/watch?v=rTOrKdx5tHM
Apr 17, 2021 · #BhimaJewellery #PureAsLove #TransWoman @Bhima A few days ago Bhima Jewellery won over the internet with one of the most beautiful ads called 'Pure As Love'....Author: Satyen K. Bordoloi
Jul 26, 2021 · Bhima’s journey began in 1925, and has an outstanding heritage of precious metal expertise. Our experience along with creativity is converted into innovation— secret behind the Bhima jewellery charm. With unique designs and awe-inspiring craftsmanship, it is our passion to amaze you each time you visit our store.
https://www.timesnownews.com/the-buzz/article/pure-as-love-kerala-jewellery-brand-s-ad-featuring-journey-of-a-transwoman-goes-viral-watch/745929
Apr 16, 2021 · An advertisement released by a jewellery brand based in Kerala has garnered the attention of social media for its heartwarming conceptualisation of the journey of a transperson. Bhima Jewellers, based in Kochi, published their new advert on YouTube for the campaign 'Pure as love'. The commercial features transperson and activist Meera Singhania.
https://feminisminindia.com/2021/05/05/bhima-jewellery-ad-trans-folks-representation/
May 05, 2021 · Bhima Jewellery, a Kochi-based jewellery brand recently put out an advertisement called ‘Pure As Love’ featuring a trans woman. Meera Singhania, a 22-year-old trans rights activist and student from Ambedkar University, Delhi, stars in the ad with utmost grace and authenticity. The campaign has received a lot of praise online even as it also found itself at the receiving end of some …
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