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Branded Gold Jewellery Market in India: The Gold Rush. In the late 1990s, the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Instead of being regarded as only an investment option, jewellery was being prized for its aesthetic appeal. In other words, the focus seemed to have shifted from content to design.
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In 1996, within the Peakok fold a new brand of 18-carat gold-based jewellery called Carbon was launched. In 2000-01, with sales of Rs. 0.14 billion, carbon had a 0.03 percent share of the jewellery market and a 1.4 percent share of the branded jewellery market.
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Branded Gold Jewellary Market in India "There is definitely a market for branded jewellery especially if something is aimed at the younger generation, which wants to buy fashionable real jewellery. This is the right time to get into the market, as it has just started to take off." 1 - Devika Gidwani, Director of Diamond Information Centre, India The Gold Rush In the late 1990s, the Indian ...
https://www.icmrindia.org/free%20resources/casestudies/branded-gold.htm
In the 1990s, the number of retail jewellery outlets in India increased greatly due to the abolition of the Gold Control Act. This led to a highly fragmented and unorganized jewellery market with an estimated 100,000 workshops supplying over 350,000 retailers, mostly family-owned, single shop operations. In 2001, India had the highest demand for gold in the world; 855 tons were consumed a year ...
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This is going to add to the competition in the branded jewellery market. Most of the branded jewellery players in India focused on yellow gold; only a few of them experimented with the pink and white forms of gold. Some of the players also used diamonds and platinum, which appear to have a good future in the Indian jewellery market.
https://www.icmrindia.org/free%20resources/casestudies/branded-gold-Business%20Strategy%20Case%20Studies.htm
Oyzterbay, with its tag line "Jewellery for the Living", had become synonymous with the entire gamut of occasions where modern young women would like to wear stylish and affordable jewellery. Oyzterbay's collection comprised over 1200 designs in 18, 22 and 24 carat gold and sterling silver, with natural colored gemstones.
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Sep 27, 2013 · Branded Gold Jewellery Market in India By: Varun Kohli Roshan Joshi Kamlendra Singh Prashant Chourasiya Saurabh Soni Adarsh Vyas Maulik Vaghela Introduction In the late 1990's, the focus seemed to have shifted from content to design in the Indian jewellery market. Branded players
https://www.statista.com/topics/5031/jewelry-market-in-india/
Mar 11, 2020 · Brands & Company Reports ... Consumer demand of gold jewelry in India 2007-2019 ... The most important key figures provide you with a compact summary of the topic of "Jewelry market in India…
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