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https://www.scribd.com/doc/37149067/Consumer-Perception-towards-different-jewellery-brands-Gitanjali-Tanishq-D-damas-and-unbranded
Consumer Perception towards different jewellery brands ( Gitanjali, Tanishq, D'damas, and unbranded) - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. Scribd is the world's largest social reading and publishing site.3/5(2)
https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/a-study-on-consumer-preference-towards-branded-and-non-branded-jewellery-in-tirupur-city/MTY5NDY=/?is=1
A STUDY ON CONSUMER PREFERENCE TOWARDS BRANDED AND NON-BRANDED JEWELLERY IN TIRUPUR CITY. Dr. D. Gomathi, A. Preethi. Abstract : Jewellery occupies a pivotal role in the social and economic life of poor and rich. Acquisition of jewellery is considered suspicious and necessary for making family ornaments to get a sense of well–being in our county.4.3/5(60)
http://www.languageinindia.com/april2017/sanjulabrandedjewelry1.pdf
The consumers are more informed about the traditional jewelry. Rather than the branded jewelry. The consumers are influenced by the marketing strategies adopted by branded jewelry. The branded jewelry is more reliable rather than the non-branded jewelry. The consumers influence the pricing policies adopted by the non-branded. Review of Literature
https://www.slideshare.net/gauravgolu/consumer-buying-behaviour-of-branded-and-non-branded-jewellery
Jul 17, 2012 · OBJECTIVES To study and understand the buying behavior of consumers for branded and non branded jewellery To find the difference b/w perceptions, opinion and behavior of branded and non- branded jewellery buyers. To have an idea about parameters consumer consider while buying jewellery To know the knowledge level of customers regarding the ...
https://www.academia.edu/19847393/A_STUDY_ON_BUYING_BEHAVIOUR_OF_CUSTOMERS_TOWARDS_BRANDED_AND_NON_BRANDED_GOLD_JEWELLERY_WITH_REFERENCE_TO_KANYAKUMARI_DISTRICT
It is understood from the study that the respondents are highly satisfied with the good will factors of the branded jewellery such as wide product range, finishing and designs etc. Promotional factors are also makes the respondents to buy from branded jewellers such as shop appearance, discounts on special occasions, advertisements etc. Purity factor of the branded jewellery makes the people to buy from branded jewellery.Estimated Reading Time: 13 mins
https://www.slideshare.net/hemanthcrpatna/a-project-on-consumer-preference-over-branded-jewellery-and-non-branded-jwellery-synopsis-7678947
Apr 19, 2011 · As jewellery sector is changing, consumer is also changing today they are more aware, have greater disposable income and want to be more secure. That is why when given a preference between branded and non- branded jewellery most respondents choose branded jewellery.
https://www.allresearchjournal.com/archives/2017/vol3issue1/PartL/3-1-137-226.pdf
paper, “A study on the perception of customers towards branded jewellery” found that branded jewellery products have formed a sort of revolution in the field of jewellery market. The main attraction of branded jewellery is that it has a unique style of their own that differentiates them from unbranded jewellery. Jyothi, M. B. & K. V. S. N. Babu (2014) in their study, “An
https://www.jetir.org/papers/JETIR1812A58.pdf
4. Berad, N. R. et al. (2015) in their study “A comparative study on the consumer’s preference towards branded jewellery over non branded jewellery in Nasik city” identified the factors that influence a customer while purchasing jewellery are design, price, purity, image, variety, display, service, promotion & offers, family & friends..
http://www.indianresearchjournals.com/pdf/IJMFSMR/2012/August/2.pdf
The present study investigates men’s perception towards branded shirts and to ascertain the brand of shirt most preferred by respondents in Trichy city. The study also examines consumer’s perception towards retail garments showrooms in Trichy city. The study is a descriptive study.
http://www.projecttopics.info/Marketing/Jewellery-Buying-Preference.php
1) To compare between the consumer preference among the branded and non branded jewellery. 2) To know consumer perception towards jewellery. 3) Brand awareness of various brands in the jewelery market. 4) To have an idea about the parameters the consumers consider while buying jewellery. The scope of study is limited due to the following reasons:
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