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https://www.ukessays.com/essays/marketing/consumer-perception-towards-local-branded-jewellery-marketing-essay.php
May 19, 2017 · Consumer Perception Towards Local Branded Jewellery. Till the early 1990s, the average Indian bought jewellery for investment rather than for adornment. Jewellery made of 18-karat gold was not favoured as it was considered a poor investment. Confidence in the local jeweller was the hallmark of the gold jewellery trade in India.
https://www.academia.edu/19858172/PERCEPTION_OF_CONSUMERS_TOWARDS_BRANDED_JEWELLERY_PRODUCTS_OF_MALABAR_GOLD_IN_THIRUVANANTHAPURAM_CITY
Besides the aforesaid points the company could. CONCLUSION The present study was conducted on the perception of consumers towards branded jewellery products with special reference to Malabar Gold Thiruvananthapuram Town. The modern market is consumer oriented and the consumer is having a sense of freedom and choice.Estimated Reading Time: 9 mins
http://www.languageinindia.com/april2017/sanjulabrandedjewelry1.pdf
Consumer Perception of Branded Jewelry in India 166 The present study on consumer perception towards branded jewelry would help to get a clear idea about consumer’s perceptions, expectations, evaluations and management perceptions about consumer’s expectations and develop right strategy to enhance branded jewelry retailing (Ketan 2009).
https://trp.org.in/wp-content/uploads/2016/12/AJMS-Vol.5-No.2-July-Dec-2016-pp.15-22.pdf
to influence consumer perceptions. In the present study the researchers analysed the erception towards consumer p Branded and Nonbranded jewellery in the study area. - For that analysis, they used the tools like Chi square test, Garrett Ranking, Percentage Analysis etc. and make out the valid suggestions based on the findings of the study.
https://www.studymode.com/essays/Brand-Awareness-And-Perception-Towards-Branded-53443763.html
Jun 04, 2014 · A Study on “Brand awareness and perception towards branded jewellery with specific reference to Malabar Gold and Diamonds” 2. INTRODUCTION The gems and jewellery industry occupies an important position in the Indian economy and …
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