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https://www.diamonds.net/News/NewsItem.aspx?ArticleID=24189
Nov 21, 2008 · The new website, Beware of the Doghouse, was created as a way for women to encourage the men they love to purchase affordable diamond gifts from The Jewelry Store inside JCPenney. The campaign taps into Facebook Connect , letting visitors put their Facebook friends in the site's "doghouse." "Diamonds have always been a girl's best friend," said ...Estimated Reading Time: 3 mins
https://anadaday.wordpress.com/2009/11/17/jc-penny-jewelry-the-doghouse/
Nov 17, 2009 · JC Penny Jewelry: The Doghouse is Stupid. Posted by Rosepixie on November 17, 2009. I came across this commercial for the jewelry department of JC Penny on a blog and in the interest of this blog post, explored more. YouTube. Bewareofthedoghouse1.Estimated Reading Time: 4 mins
https://thesocietypages.org/socimages/2010/12/17/j-c-penneys-doghouse-ad-defining-romantic-gifts/
Dec 17, 2010 · J.C. Penney tapped into an existing cultural norm about what kinds of gifts women want, and then reinforces it by presenting jewelry as the only means available to men to get out of the doghouse, and shows all women as being in complete agreement about what an acceptable gift is.
https://www.youtube.com/watch?v=3NWpiV8xT-Q
Siegels Jewerly in Cedar Rapids had the idea of the doghouse long before Penneys million dollar ad agency came up with a creative idea. Shop Siegel's for all...
https://www.businesswire.com/news/home/20081121005519/en/JCPenney-Warns-%E2%80%9CBeware-Doghouse%E2%80%9D-Holiday-Season
Nov 21, 2008 · Once the “Doghouse” candidate is selected, women are invited to choose their preferred diamond gift – one of six beautiful, affordable pieces from The Jewelry Store inside JCPenney – that ...Estimated Reading Time: 6 mins
https://www.jcpenney.com/d/jewelry-and-watches
Shop from the Jewelry Store at JCPenney. Achieve a perfectly polished look with items from the jewelry store at JCPenney. Whether you're looking for the ideal engagement ring for your significant other, a fine necklace and pendant, or stylish fashion jewelry that mixes and matches well for everyday wear, our jewelry store has pieces that suit your needs, style, and budget.
https://www.wired.com/2008/12/welcome-to-the-5/
Dec 15, 2008 · Unlike many traditional ads, the company's brand does not factor in until the very end of the long video, when it suggests men get out of the doghouse by purchasing diamonds from J.C. Penney.
https://www.youtube.com/watch?v=IkkW6dwG2KY
Mar 02, 2011 · As part of retail giant JC Penney's interactive viral marketing campaign, Beware of The Doghouse won the 2009 World Retail Award for Best Digital Retail Adve...Author: Alex Malaos
https://www.jcpenney.com/g/jewelry-and-watches/birthstone-jewelry?theme=inspirational&id=cat10010020003
price low - high. price high - low. "Faith" Womens Diamond Accent Genuine Diamond 10K Gold Over Silver Keys Pendant Necklace. $129.99 with code. $266.65. Add To Cart.
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