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Kalyan Jewellers Introduction. Kalyan Jewellers is an Indian jewellery store chain that started their first jewellery shop in 1993 in Thrissur, Kerala, India and has since grown to become the largest jewellery store chain in India. With approximately 8000 employees, the …
https://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG403.htm
The case “India’s Kalyan Jewellers – Winning with a Hyperlocal Strategy” talks about the hyperlocal strategy used by India’s leading jewelry chain, Kalyan Jewelers India Private Limited (KJ) that served as a foundation for its success.
https://timesofindia.indiatimes.com/city/hyderabad/Cheating-case-against-Kalyan-Jewelers/articleshow/31861519.cms
Mar 11, 2014 · Based on the complaint lodged by Reddy, police registered a case against Kalyan Jewellers under section 420 (Cheating) of the Indian Penal Code (IPC). "We …Estimated Reading Time: 1 min
https://www.slideshare.net/RoneetKumar/kalyan-jewellers-41891783
Nov 22, 2014 · Kalyan jewellers. 1. Kalyan Jewellers Largest jewellery chain in India. Headquarter – Thrissur, Kerala Chairman and MD – T.S. Kalyanaraman Holding company – Kalyan group Establishment – In 1993 at Thrissur. 2. SEGMENTATION: Women TARGETING: Upper middle class & High class POSITIONING: As a Royal Brand.
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