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https://www.businessblogshub.com/2012/09/the-man-who-destroyed-his-multi-million-dollar-company-in-10-seconds/
Gerald Ratner inherited his father’s jewellery business in 1984. Within six years, he had turned a small retailer into a multimillion-dollar empire. He made it so successful that it seemed every British high street had a Ratner’s store or one of the associated companies he had brought up.Estimated Reading Time: 3 mins
https://www.theguardian.com/business/2014/aug/22/gerald-ratner-jewellery-total-crap-1992-archive
Aug 22, 2014 · Ratners jewellery chain has admitted for the first time that its business was decisively wounded when former chairman Gerald Ratner described one of its products as “total crap”.. Mr Ratner ...Estimated Reading Time: 2 mins
https://spiceenquirer.com/the-man-who-lost-10-billion-dollars-gerald-ratners-pr-crisis-story/
Sep 26, 2019 · The Man who Lost 10 Billion Dollars in 10 Seconds – Gerald Ratners’ PR Crisis Story. Gerald Ratner was a man who could do no wrong, living the luxurious life, expensive cars, trips to fancy country clubs, brunch and dinners with high-profile personalities, and a blossoming jewellery business that earned him millions.Reviews: 3
https://www.tutor2u.net/business/blog/the-rise-and-fall-and-rise-of-gerald-ratner
Nov 27, 2011 · Ratners was left with debts in excess of £1 billion and he left the business some time later (fired by a Chairman he had appointed!) You can read about this wonderfully colourful story in Gerald Ratner’s recent book which is the heading for this blog. But you cannot keep a good man down!
https://thehustle.co/gerald-ratners-billion-dollar-speech
Aug 03, 2018 · Ratner made a decision to market his chain toward a wider working class demographic, offering earrings, bracelets, and rings for an average price of just £20, and as low as £1. “I put the earrings and chains in the front of the window and diamond rings at the back, and played pop music,” he later told the Financial Times .
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