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https://www.thesprucecrafts.com/sarah-coventry-jewelry-2043793
Oct 12, 2019 · Sarah Coventry jewelry was most popular during the 1950s and 1960s and continued to be offered at home parties for a few years after the company's 1981 bankruptcy. The jewelry brand passed through a few more owners, including a Canadian company, but never regained its former popularity and has disappeared from today's market.Estimated Reading Time: 3 mins
https://www.worthpoint.com/dictionary/p/jewelry/-american/sarah-coventry-emmons
Jul 13, 2021 · Some sources say Emmons got its start in 1948, others mention 1949, with Sarah Coventry embarking shortly thereafter. Given all this conflicting information, it is safe to say that these companies originated with the Stuart family and the C.H. Stuart Co., which was already in existence. They got the business underway in the late 1940s.
https://www.collectorsweekly.com/costume-jewelry/sarah-coventry
Founded in 1949 by Charles Stuart, Sarah Coventry was named via the combination of his granddaughter’s first name and the town of Coventry in England—where the Stuart family had emigrated from. Sarah Coventry did not follow the Coro, Trifari, or Miriam Haskell practice of producing the work of a strong in-house designer.
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