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https://thevivant.com/why-do-women-love-jewelry
Oct 06, 2020 · Women also love jewelry that is gifted to them by their partners as this signifies commitment, love, care, and the thought put into the jewelry as a gift. Jewelry lasts a lifetime that means the opinion of the person, and occasion stays a long time. Jewelry helps women stay trendy as jewelry is an essential part of fashion.Estimated Reading Time: 3 mins
https://www.nationaljeweler.com/articles/776-the-real-reason-people-buy-jewelry
Jun 02, 2016 · They buy it because it’s fun to wear, it has lasting value and it connects people across generations. People buy jewelry because they know they can enjoy it, then pass it down and enjoy watching other people wear it. The last few years of my grandma’s life were difficult.
https://www.nationaljeweler.com/articles/2082-study-51-percent-of-millennial-women-buy-jewelry-for-themselves
Aug 10, 2018 · In fact, MVI has named the consumer segment of the millennial female who purchases jewelry for herself “The Luxury Growth Demographic of Opportunity,” because they have a 30-year-plus spending cycle that’s just beginning, their brand attachments still are in the formative stage and their brand loyalty can be attained by factors like content engagement, style and adornment.
https://jewelrymakingjournal.com/what-motivates-people-to-buy-jewelry-video/
Fear of loss A customer believes that if they don’t buy your unique necklace right now, someone else will beat them to it – and they’ll lose their opportunity to own and wear that beautiful piece. This fear of missing out on something is one of the most powerful human motivators.
https://www.nytimes.com/2014/05/15/fashion/what-women-buy-when-they-treat-themselves.html
May 14, 2014 · Women are also buying jewelry for its investment value. Conventional wisdom is that men buy jewelry for investment and women because they like it, …
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