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https://www.glamour.com/story/women-will-buy-their-own-damn-jewelry
Nov 15, 2019 · Others in the industry have also taken note of this trend. In 2018, MVI Marketing, which provides consumer research on luxury goods and jewelry, found that 51% of millennial women with a …Estimated Reading Time: 2 mins
https://thehustle.co/11152019-women-jewelry-Mejuri/
Nov 15, 2019 · Women are doin’ it for themselves. Before, most jewelry purchases were made by men shopping for women on special occasions. But now, more women buy their bijoux for themselves… and they buy it whenever the fancy strikes. In a survey by the retail group Yoox Net-a-Porter, more than 60% of women indicated they’d rather buy a piece of jewelry …Estimated Reading Time: 1 min
https://www.nationaljeweler.com/articles/2082-study-51-percent-of-millennial-women-buy-jewelry-for-themselves
Aug 10, 2018 · New York—Millennial women who purchase jewelry for themselves present a unique opportunity for luxury brands looking to reach Generation Y, a recent survey conducted by MVI Marketing shows. A total of 1,001 women between the ages of 25 and 40 located in the United States and with a household income of $75,000 or higher completed the survey, which was conducted online between …
https://www.nationaljeweler.com/articles/5551-new-ad-campaign-targets-women-who-buy-their-own-jewelry
Feb 27, 2019 · New York—The Diamond Producers Association, the group formed in large part to maintain consumer interest in buying mined diamonds, unveiled the latest round of “Real is Rare” ads last week. Called “For Me, From Me,” the campaign is directed at the growing number of women who buy jewelry for themselves. According to De Beers’ 2017 Diamond Insight Report, women buying diamond jewelry for themselves has risen steadily since 2005 and now represents more than one-third of all diamond ...
https://www.rough-polished.com/en/analytics/101768.html
Apr 04, 2016 · From the United States to Europe and Asia, growing numbers of women are deciding that they are not going to wait to receive jewelry from partners and husbands and are increasingly buying their own jewelry. Women today are more financially independent than ever before, and they also trust their own taste rather than that of their partner or spouse.
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