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http://www.msn.com/en-in/news/other/a-bhima-jewellery-ad-is-the-social-messaging-we-need-in-all-advertisements-ever/ar-BB1fFBw8
Apr 15, 2021 · Bhima Jewellery’s ad is gorgeous and needs to be seen by everyone. It showcases a great example of love and acceptance, and this ad paves a path for other companies to …
Jul 26, 2021 · About Bhima Jewellers. Bhima’s journey began in 1925, and has an outstanding heritage of precious metal expertise. Our experience along with creativity is converted into innovation— secret behind the Bhima jewellery charm. With unique designs and awe-inspiring craftsmanship, it is our passion to amaze you each time you visit our store.
https://www.youtube.com/watch?v=rTOrKdx5tHM
Apr 17, 2021 · #BhimaJewellery #PureAsLove #TransWoman @Bhima A few days ago Bhima Jewellery won over the internet with one of the most beautiful ads called 'Pure As Love'....
https://www.youtube.com/watch?v=duOS1pBnZf0
Feb 18, 2009 · Direction- Jabbar Kallarackal, Music- Kailas Menon, Singers- Balu & PriyaAuthor: km100here
https://www.wionews.com/entertainment/lifestyle/news-indian-jewellery-ad-featuring-a-transwoman-is-winning-the-internet-for-all-right-reasons-378642
Apr 19, 2021 · The ad features a transgender model and explores her journey of becoming a woman An Indian jewellery advertisement is catching everyone's attention for all the right reasons. The brand- Bhima Jewellers- is based in Kochi, a city in the Indian state of Kerala and features transperson and activist Meera Singhania in the lead.
https://www.thenewsminute.com/article/bhima-ad-featuring-trans-woman-goes-viral-meaningful-dialogue-or-smart-branding-147378
Apr 18, 2021 · Bhima, a 96-year-old jewellery brand, says it wanted to break all stereotypes of a typical jewellery ad campaign with this ad. Navya Suhas, Online Operations Head of BHIMA Jewellers …
https://www.timesnownews.com/the-buzz/article/pure-as-love-kerala-jewellery-brand-s-ad-featuring-journey-of-a-transwoman-goes-viral-watch/745929
Apr 16, 2021 · Bhima jewellery ad Pure as love. The had has gone viral on YouTube, garnering more than 1.09 lakh views. Netizens praised the jewellery brand for the progressive advert. One user said, "Why aren't people talking about the new @bhimajewellers ad? It's a watershed moment in the history of #jewellery ads. A brave move.
https://www.thehindu.com/society/ascent-of-a-woman-on-bhima-jewellerys-latest-film/article34327322.ece
Apr 15, 2021 · Live. •. Crafted as carefully as a movie, the Bhima ad traces the journey of a transwoman from childhood to marriage, each of her life’s milestones marked, of course, by pieces of jewellery ...Location: Kasturi Building, Anna Salai, 859-860, Mount Road, Chennai, 600002, Tamil Nadu
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