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https://www.worthpoint.com/dictionary/p/jewelry/-american/deja-reja
Jewelry marked Deja or Deja Original date to the 1939-1940 time period. Jewelry marked Reja, after the name of the company changed, dates from 1941 through 1952. Jewelry marked Reja is more plentiful in the secondary marketplace since it was made for a longer period of time. A number of unmarked pieces were also made by this company.
https://emcity.com/reja.htm
~ Réja & Déja ~ Begun in 1939 by founder Solomon Finkelstein, Déja Costume Jewelry, Inc. is known for graceful designs and lovely enameled floral pieces. After a lawsuit instituted by DuJay, the company name was changed in 1941 to Réja. Pieces prior to 1948 were of better quality than later pieces, and production ceased in 1953.
https://imageevent.com/bluboi/reja
Solomon Finkelstein, founder of Reja, started his first retail jewelry company in NYC in 1939, called Deja Costume Jewelry, Inc. Du Jay, Inc. took Deja to court over tradename similarity and won in October, 1940 (Deja banned from using the name after April 1, 1941). As of January 1941, the company name change to Reja was announced, prompted (as stated in Brunialti, A Tribute to America, pg 38) that it …
https://nasvete.com/reja-costume-jewellery/
Reja costume jewellery. The company founded by the jewelry designer Solomon Finkelstein in 1932 began its work in New York City. Initially, a small but promising brand manufactured rhinestone jewelry for wholesale distribution, and therefore did not advertise it.Estimated Reading Time: 2 mins
https://www.costumejewelrycollectors.com/vintage-costume-jewelry-research/costume-jewelry-marks/researching-costume-jewelry-history-companies-and-signatures-9/
Aug 24, 2019 · Solomon Finkelstein started manufacturing jewelry for retail in 1939 as Deja Costume Jewelry. DuJay, Inc. took him to court requiring Deja to change their name. On Jan. 17, 1941, they announced a name change to “REJA”. Pre-1950 used sterling for Reja pieces.Estimated Reading Time: 8 mins
https://www.etsy.com/market/reja_jewelry
Vintage Reja Ensuite Jewelry Collection Matching Bracelet Earrings and Necklace oldstuffnyc 4 out of 5 stars (124) $ 95.00. Add to Favorites Vintage REJA Emerald Green Rhinestones and Gold Tone Bracelet 7-1/4" Marked fromyesteryeartohere 5 out of 5 stars (39 ...
https://www.decadesvintage.com/jewelry_history.shtml
This New York company's jewelry is fairly rare. Though not much is known about the company the quality of the jewelry speaks for itself. Reja - 1939 - 1953 From 1939 to 1941 marked Deja. Like most jewelry manufacturers of the time this company worked through the war years in sterling silver adding rhinestones for color.
http://www.collectics.com/education_jewelrydesigners3.html
Reja: What later became known as the Reja Jewelry Co. was founded by Sol Finkelstein in 1939, largely a boutique manufacturer of costume jewelry who sold through smaller gift shops and jewelry stores. While this company was founded as Deja Costume Jewelry Inc., they soon changed their name to Reja as a result of a legal dispute with DuJay, Inc. over trademark infringement.
https://www.pinterest.com/mirshe/reja-jewelry/
Solomon Finkelstein, founder of Reja, started his first retail jewelry company in NYC in 1939, called Deja Costume Jewelry, Inc. Du Jay, Inc. took Deja to court over tradename similarity and won in October, 1940 (Deja banned from using the name after April 1, 1941).366 pins
https://www.rubylane.com/search?q=Reja%20Jewelry
HUGE REJA Emerald & Crystal Rhinestone Opulent Fur Pin Brooch. It's All About The Bling. $339 Sale Price 5% Off OFFER. Browse Similar. Reja Rhinestone Faux Ruby Opal Cornucopia Brooch Pin. Cody's Vintage Jewelry. $175. Browse Similar. Reja LARGE Brooch …
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